2025 Trend Report

At Cabot Creamery, we've spent the last century perfecting our award-winning cheddar and cultured products. But when it comes to pop culture and trends, the recipe for success isn't so exact. That's why we worked with our insights, social, health and product teams to pull together this 2025 trend report. Here's what we expect to see in the coming year.

Strategic Snacking

Consumers are seeking convenient, healthy snacks that fuel and fit their busy lifestyles and tastes. They are selecting functional choices that are high in protein (according to International Food Information Council, desire has grown from 59% in 2022 to 71% in 2024), have minimal ingredients and additional nutritional benefits that support sustained energy, gut health, etc. Dairy is a nutrient powerhouse, so we expect to see an increase in cheese and dairy products in personalized nutrition plans.

Breaking Tradition

There has been a shift toward embracing imperfection and breaking away from traditional norms--especially when it comes to food. People are increasingly curious about unexpected flavor combinations and out-of-the-box presentations. Think Halloween candy and cheese, cheeseburger ravioli and insta-worthy presentations.

Mindful Moments

According to Innova Market Insights 60% of consumers are rewarding themselves with little moments of happiness to combat the stressors of everyday life. Whether it's taking a bite straight from a block of cheese, or creating an aesthetically pleasing fridge scape, finding joy in small moments helps people cheese the day.

Edible Exploration

There is continued demand for immersive experiences, and we don't see that slowing down. Consumers want to interact and learn about the food that's in front of them. From at home DIY kits, to guided tastings in restaurants, we expect to see a rise and interest in cheese education that can be shared with family and friends.

Interest in Sustainability

From dairy products to designer clothing, sustainable practices continue to be a key determining factor for consumers when purchasing a product. 67% are willing to pay a little more for "eco-friendly" packaging according to International Food Information Council. In 2025 we could see a change in product development, innovative packaging solutions and messaging strategies from companies.